How to Choose Font

FONT NERD ALERT: Do you know the difference between a font and a typeface? The main difference between these two terms is that a typeface (or type family) is the name of a specific collection of related fonts. In comparison, font refers to a particular weight, width, and style within that typeface. A little background: Way back in the Read more…

The Crystal Goblet

“Bear with me in this long-winded and fragrant metaphor; for you will find that almost all the virtues of the perfect wine-glass have a parallel in typography.” Beatrice Warde (1900-1969) Although American Beatrice Warde used the pen name ‘Paul Beaujon’ she was generally known as the ‘First Lady of Typography’. Read more…

The Horns of TIME

I put together a little collection of the horns of TIME. It must be so fun to design the covers of these issues. Time magazine itself claims any resemblance to cats, bats or devil horns is purely coincidence. https://time.com/3742509/donald-trump-time-person-of-the-year-horns/

Branding 101

Brand Basics – What’s in a name? The right name is timeless, tireless, easy to say and remember; it stands for something and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand Read more…