Branding 101

Published by Cindy Buckley Koren on

Brand Basics – What’s in a name?

free pdf

The right name is timeless, tireless, easy to say and remember; it stands for something and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse.

https://www.academia.edu/36523865/Alina_wheeler_designing_brand_identity

Ingredients of a Successful Brand

Research phase of Branding

Naming your Brand

Brand Development

Brand Execution

Marketing and Public Relations

Brand Extension

Entrepreneur Brand Misconceptions

Here are a few videos relating to branding and the history of branding.

I was very impressed with Ignyte’s rebranding guide.



https://hbr.org/video/4000856217001/great-brands-dont-chase-trendshttp://www.fastcodesign.com/3050638/the-branding-gods-mostly-love-googles-new-logo

Hillary logo – http://www.nbcnews.com/meet-the-press/video/2016-campaign-logos-hillarys-bold-h-463337027977

If you have not seen Logorama – an academy award winning short film… check it out now. It features more brands than you can count. Here’s a {link}

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Cindy Buckley Koren

Cindy Buckley Koren is the founder of {meetinghouse} Creative Collaborative and Professor of Communications Design at PrattMWP College of Art and Design

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